25 days ago

Definition and Types of Digital Marketing

You are certainly no stranger to the term Digital Marketing, right ?. However, what digital marketing really means, and what types of digital marketing are useful for your business success. Digital marketing from www.propellant.media is all efforts to market a product and service through internet media. Marketing in internet marketing is not only to increase sales, but also includes the promotion of new products and services, branding, and building relationships with customers.

Types of Digital Marketing

  • Website

At present, the website is the main requirement for winning in digital competition. Data shows that 97% of consumers are looking for products or services to be used via the internet. 70% of them look for price comparisons and features offered with similar products or services. Even 88% have the decision to buy after reading the product and service review first. It can also be said that a website is a "digital store" for your business that can even replace the existence of a physical store or conventional sales force.

  • Search Engine Marketing

Search Engine Marketing is an attempt to make your company website easily found in Google search engines. To be able to be on the first page of Google's search engine, it takes a long time and special techniques to implement it.

Search Engine Marketing also has two categories: organic and non-organic. The organic category is commonly referred to as Search Engine Optimization (SEO), which is relatively cheaper and can even be done for free, but requires a longer time because it is a long-term investment. While Search Engine Marketing (SEM) that is paid will be much faster to make our website in the top position of Google.

  • Social Media Marketing

Social media users who are constantly increasing for various needs such as means of communication, community gathering and even as information-seeking media, are now increasingly optimized by entrepreneurs as a means of promoting their business.

The circulation of various social media platforms such as Facebook, Instagram, Linkedin, Twitter, Youtube and so on, makes information dissemination faster and reaches more people. In addition, social media marketing is also popular because it can be done with minimal costs and even free. Besides being able to increase the company's brand, social media is also used as a means of communication and interaction between companies and consumers.

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